“Advertising makes people want to buy. Promotions make them want to buy now.”
Today’s Consumers:

• can choose how, when, and where they will engage with a brand, and increasingly choose to do so online
• are used to being entertained at the click of a mouse by everything from music and video to games and social networks
• respect innovative marketing programs that value them as partners and participants, and that reward them for their
• interest and engagement

Direct consumer connect provides you unique range of benefits such as flexible targeting, reward consumers to build loyalty, collect information for future campaigns, segment a customer base, test new markets, and trial new products. Cost of consumer acquisition is significantly less than other marketing methods, with a greater control and accountability.

Direct consumer connect is swift in achieving results and allows you to build relationships with consumers that can be used for stimulating demand for retailers. It enables you to target different messages to different recipients, different geographies and different contexts.

Consumer connect also provides an opportunity to switch to digital warranty and enhances the consumer support and awareness.

You will need a robust platform that build your consumer profiles automatically as they transact, and allow you to segment and manage marketing messages, loyalty programs, warranty process and viral marketing programs. eSeal™ platform offers all of the above features through its Consumer Connect function.