eSeal™ Expands Privacy Solutions for Online Advertising with New Third-Party Data Collection Program

Apr 11, 2011 | Posted by admin | No Comments

New York – March 22, 2011 – Today, at the OMMA Behavioral conference, TRUSTe, the leading privacy trustmark and provider of privacy solutions, unveiled TRUSTed Data Collection – a new certification program for third-party data collection – expanding its suite of online privacy programs and giving the advertising industry yet another tool for building consumer trust in targeted advertising. Companies that meet the requirements for TRUSTed Data Collection will also receive an ALLOW status on TRUSTe’s recently announced Internet Explorer 9 compatible TRUSTed Tracking Protection List (TPL). This new program will also serve to address any Do-Not-Track header programs as the industry works on implementation specifics and consensus.

In addition, TRUSTe announced that companies are already choosing certification under the new program. Specific Media has become the first digital media company to meet the requirements and receive certification under the new program; and InsightExpress, a leading digital marketing research firm, is undergoing the certification process. TRUSTed Data Collection certification immediately indicates that a company’s internal privacy controls are fully compliant with TRUSTe’s standards of transparency, choice and accountability.