This is to inform you that there has been a sudden and unprecedented escalation in bulk SMS rates from ALL operators offering the service.

1. SMS Mobile operators related operational charges. http://articles.timesofindia.indiatimes.com/2012-11-06/telecom/34947706_1_unregistered-telemarketers-tariff-plans-smss
2. We are revising the SMS cost with 25Paise with immediate effect and opening a individual account to each of our customer to manage the SMS Services.

While demand elsewhere is stalled, the Indian growth story does not look like derailing in some time to come. Therefore, with the ever-increasing spending capacity of its middle-class, India is expected to contribute about $11 billion dollars of projected growth (10% YOY) –more than China, the U.S. and Europe combined. But, it imports account for only a tiny fraction of the consumption – a fact which no international beverage company can afford to ignore.

However, India is a landmine of challenges for new entrants into the Indian liquor industry. There has been an alarming rise in the number of brands that get affected due to counterfeit products flooding the markets. The liquor industry too, is no exception.

The recent cases lodged against the counterfeiters of liquor brands give an insight of how deep the fake liquor rackets have crept into the market. Throughout India, a vast portion of liquor sales happen through unorganized point of sales. This is a major hurdle for any brand to check counterfeiting.

Government restrictions on advertising are also a major hurdle for alcohol companies looking to promote their brands in India. Traditional marketing methods and public promotional activities of liquor brands are banned in the country. With these challenges for liquor brands, protecting the brand as well as effectively promoting it in the market is possible only through technology.

eSeal™ is the world’s first integrated brand protection and promotion solution. It helps improve the trustworthiness of your brand among consumers by guiding them to purchase genuine alcohol. Companies can choose services that facilitate effective brand protection and promotion, besides ensuring consumer connect.

How it Works?

• Consumer purchases your brand, scratches the peel-off area to reveal a unique eSeal™ code. By sending this unique code through text to the eSeal gateway, the brand owner’s message gets delivered back within seconds to the consumer. Alternatively, the consumer can even scan the QR code with our eSeal™ application to connect with the brand-owner. This assures the consumer about the authenticity of the purchased product.
• Further, this also ensures that the business owner is alerted of the sale region and consumer details in case the texted code doesn’t match with the one in the database.
• eSeal™ also helps in brand promotion as the consumer details can be used to notify loyal customers about new launches or send them offers.

In addition, TRUSTe announced that companies are already choosing certification under the new program. Specific Media has become the first digital media company to meet the requirements and receive certification under the new program; and InsightExpress, a leading digital marketing research firm, is undergoing the certification process. TRUSTed Data Collection certification immediately indicates that a company’s internal privacy controls are fully compliant with TRUSTe’s standards of transparency, choice and accountability.

Participation in TRUSTe’s DAA-approved TRUSTed Ads program – an OBA self-regulatory service – or demonstration that they meet the self-regulatory principles is a key criterion for certification in the new program.

Like all of its online advertising privacy solutions, the new program has been carefully designed to give agencies, advertisers, networks and publishers the ability to easily meet self-regulatory requirements and to ensure the most responsible privacy practices, while giving consumers clear notice about how their personal data is used.

“TRUSTe enables us to provide an even higher level of transparency to our clients and their customers. By being transparent about the use of consumer data, we are simultaneously educating consumers and strengthening the reputation of our clients’ brands by showing a mutual commitment to responsibility in this evolving space,” said Tim Vanderhook, CEO and co-founder of Specific Media, a next generation media platform. “In addition, by being the first digital media company to be certified through this new program, we further Specific Media’s strong reputation for privacy compliance.”